Pharmaceutical cold chain is evolving from a packaging-focused function into a broader supply chain strategy. In this session, Veritiv's Chris Bradley and Frank Butch will discuss how companies can build cold chain systems that are more resilient, scalable, sustainable, and easier to adapt as market demands change.

• Cold chain is about more than keeping products at the right temperature. Companies also need to manage cost, capacity, sustainability, compliance, and the experience of the end user
• Strong cold chain performance comes from designing the whole system. Packaging, sourcing, operations, transportation, visibility, and end-of-life planning all need to work together
• The best cold chain systems are built to adapt. As therapies, lanes, volumes, and regulations change, organizations need systems they can continue to evaluate and improve