Laura Natal

As digital programs proliferate across pharma, many organizations struggle to move beyond isolated pilots and proofs-of-concept. This panel brings together leaders who have successfully scaled digital initiatives, integrating data, analytics, AI, and automation across end-to-end operations. Speakers will discuss how they prioritize use cases, build internal alignment, redesign decision-making processes, overcome data and governance challenges, and ensure adoption across sites and functions.

• Prioritize digital initiatives that deliver measurable value and align closely with business and patient needs
• Overcome scale barriers by strengthening data foundations, governance models, and cross-functional ways of working
• Drive organization-wide adoption through clear change management, capability building, and leadership sponsorship