Roddy Martin

Chief Digital Strategist TraceLink

As Chief Digital Strategist at TraceLink, Roddy Martin is  responsible for guiding TraceLink’s business transformation initiatives through his expertise and insight into change management and end-to-end digital supply chain strategy. As a recognized industry thought leader and influencer, Martin has over 36 years of experience in advising organizations on implementing end-to-end business operating models in their supply chains, through digital transformation, segmentation and change management.  Prior to joining TraceLink, Martin was Vice President for Oracle, Executive at SAB Miller, SVP at AMR Research/Gartner, Partner at Accenture, and SVP at CCI.